Business Videography
Business videography is one of those types of things that you don’t think too much about until you look at the way user behavior works. If you look at the area around West Chester and Malvern, you see this pattern play out time and time again – business owners will go ahead and create a decent website, but then they’ll go ahead and fill it full of stock images and wonder why people aren’t converting before they even reach out to them. This is where video comes in – it’s a way for you to show your people, your process, and your space in a way that makes sense for the user in a matter of seconds.
Videography That Drives Real Results
As a team, we see videography as part of your conversion funnel, not just your branding.
Some practical ways business videography can help create more leads:
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It can answer your customer’s questions before they ever need to pick up the phone.
- Maybe your service process or timeline is explained in a short video.
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It can build trust.
- More prospects will be willing to give you their information if they can actually see the owner or staff or real job sites instead of pretty background images.
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It can increase the content depth of your website.
- With the right video content, well-organized page structure, good writing, and schema-optimized secondary content, your page can be more useful overall.
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4 Tips for Getting the Most Out of Business Videography
Some practical tips for using business videography well:
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Start with one great page.
- This will probably be your homepage, service page, or about page.
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Keep your videos simple.
- One video should answer one simple question, not ten.
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Write with search intent in mind, not vanity.
- While a fancy montage might be pretty, it’s not as useful as a simple 45-second explainer that answers the customer’s next question.
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Host your videos well.
- Bad embeds can hurt your website’s performance metrics.
Contact a Nerd
FAQs:
Do I need a long video?
Usually no. Shorter, purpose-built videos often convert better.
What should I talk about?
Your process, common customer concerns, timelines, pricing factors, and real examples.
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