What is SEO?
Search Engine Optimization (SEO) is the process of increasing a website’s search engine ranking. This can be accomplished through a variety of methods and techniques and most mandate a properly developed website. A lot of companies talk about what you can do after your website is built, as there is a lot to do after a website is built, but a website must be built correctly to truly be optimized for the web.
A few additional key terms to understand:
- SEM is search engine marketing. Unlike SEO, SEM involves paying for promoting your website on search engines.
- Crawling is when a search engine bot visits your webpage to analyze the content on your page. It then stores its finding in that engine’s database which can be used to populate search results.
- Indexing is when search engines store a websites various URLs and any information associated that URL.
Four Most Important SEO Factors
A website that loads quickly is subconsciously highly appreciated by users. Our websites quickdraw is an industry standard with page speed and first contentful paint results that blow our competition away. Contact us and we’ll prove it!How to improve Performance
Simply put, your website needs to look good on every device. Every page must look good on every device regardless of device screen width. Only a truly responsive website accomplishes that.More on Mobile Responsiveness
Is your content robust? Does your website talk about your services and not just list them? Are you targeting certain keywords mandated for a successful website within your industry? Are you spamming users with pop-ups? Does your website have any images with text on them?Content & SEO
Each website is subject to a huge checklist. Following widely accepted best practices is a great place to start, but you would be surprised how many websites are not compliant!Best Web Practices
Performance and SEO
Why a lack of performance is a problem?
As technology evolves, what you can do with technology has been evolving as well. This has created a problem as web companies are selling fancy functionality that slows your website to a slow crawl. Your website should achieve a high level of performance across a variety of devices and network conditions.
Why is performance important?
Performance plays a major role in the success of any website via user retention. Slow loading websites lose traffic as users are impatient and want your website to load quickly. Your website may load quickly at your home or work because you have a great internet connection. Can you guarantee your website holds up on a 4G or 3G mobile connection? We can.
How do the Nerds at w3 help the performance of my website?
Google, Bing, and other search engines have emphasized the need for websites to have a high-performance rating. The nerds at w3 have developed a custom platform for your website that is slim and loads lightening fast! It is because of this platform we have been able to achieve great page speed values and quick first contentful paints.
Why is poor mobile responsiveness a problem?
A responsive website looks good no matter the screen size of the device viewing the website. Websites with poor or no mobile responsiveness may have content misplaced, off the page, or covering other content.
Why a mobile responsive website is important?
Website visitors judge you on your website. If it does not look its best on every device, customers will venture off to your competition’s website to see if their website is easier to use or navigate on their device. Mobile responsiveness can sometimes be interchanged with mobile friendliness.
At the end of the day, 60% of online searches are done on mobile devices. Is your website mobile friendly on every device?
How do the Nerds at w3 ensure my website is mobile friendly?
Years ago, website providers use to build a website for desktop and another website for mobile users. This is an ancient practice. Modern responsiveness involves a website that looks good on every device (regardless of the width of your device’s screen). Our websites are truly built with mobile responsiveness in mind. If you look at one of our websites on a 4k monitor and slowly scale down pixel by pixel until you reach the small screen widths of a phone – our websites will look great the entire way. This is the only true test and we can easily perform this test for you!
Search Engine Optimized Web Content
Why is a well optimized website content important?
Poor website content offers limited information to search engine bots that crawl your website looking for content. If you have a picture on your website with text on it, a search engine crawler cannot read it! Thus, if a crawler cannot store it in its database, then if someone where to Google for your services and Google’s crawlers where not able to store it properly, then you will not come up in the search results!
How do the Nerds at w3 optimize the content of my website?
The nerds at w3 offer meaningful content suggestions to ensure that your website is well equipped to supply a website crawler with the information it needs for you to show up on major search engines. Your account manager will discuss your services with you as well as particular services you are looking to expand on in your website. Back at the office, your account manager will research your services, do keyword research, and optimize your content to ensure you’re getting the most bang for your buck!
SEO Best Practices
For years we have kept up with modern practices and standards, researched ways to sharpen our skills, and implemented protocols to ensure our websites are cutting edge. We have a laundry list of guidelines and checklists that each of our websites passes before we launch your new website. Below are just a couple big topics we often discuss with our clients:
SEO & Security
One of the simplest lessons is often the most overlooked. Security. WordPress is one of the most widely used website content management platforms used on the web today. However, various studies have calculated that 50-70% of WordPress sites are outdated and thus vulnerable to a range of cyber security threats. Is your website up to date?
The nerds at w3 regularly update our websites to ensure they do not become outdated and thus prevent our client’s websites from becoming vulnerable to cyber threats. Hackers know about the security vulnerabilities present in out of date WordPress websites and actively target those websites. Luckily, websites on our custom platform are at a huge advantage as their custom nature effectively eliminates hacker’s ability to exploit the website’s platform.
Why a mobile responsive website is important?
A website with an SSL (Secure Sockets Layer) Certificate offers a secure connection from your browser to your web server. This is now mandatory for optimal rankings with search engines. As of July 2018, Google and other major search engines have stated that they will punish your rank on their search engines if your website does not have an SSL Certificate.
SEO & Accessibility
Did you know your website might not be compliant with standard accessibility guidelines for disabled website visitors? Often overlooked, this measure is not only important to offer quality services to individuals with disabilities, but also boosts your search engine optimization (SEO) and improves your website organic search rankings. As a result, the nerds at w3 have looked at modern practices, court cases, and various online resources to make a variety of protocols and checklists to ensure our websites have a high degree of accessibility. To learn more about ADA compliant websites, click here.
Is your website protected from modern security threats?Get a Customized Report